Sell less and close more

Start free 14-day trial

Follow Up Boss is the easiest, most intuitive and powerful CRM available in our industry right now. Our ability to convert leads is amplified by the ease of use of this system. That's important to us.

— Dale Archdekin, Founder of Smart Inside Sales

Improve sales performance

Desktop and mobile email

Auto-send emails, track every open, click & send
Email directly from the app. You’ll never worry about a lead falling through the cracks with a complete record of every email exchange, built-in templates for stronger emails, and time saving features like batch emailing.

Explore better emails

Action Plan

Get lightning-fast speed to lead
Route new leads to agents in seconds. Set up different routing groups for different lead types, lead sources or geographies. Action Plans will become your built-in memory so you stay top of mind for new leads, clients, past clients, referrals and more.

Explore Action Plans


Follow up consistently
Automations activates your past clients and old leads for you. Stay in touch with leads who aren't ready to make a move, work your SOI or connect with past clients using automated follow up that nurtures your database for you.

Explore Automations

Desktop and mobile dial

Dominate your phone calls
Automatically route inbound phone calls so you never have to send a client to voicemail. Use the built-in Dialer to quickly power through call lists. Every phone call is automatically logged for you.

Explore Calling


Easy to use because it’s smart, not stuffed.

When your goal is growth, you need a CRM designed for growth. A CRM that automatically imports all the leads you buy and acquire organically. A CRM that speedily assigns each lead to an agent. And a CRM that’s built with:

  • An intuitive zero-learning-curve interface
  • Automatic texting and emailing for new leads
  • A simple system that tells agents who to call
  • A mobile app (for agents on the road)
  • Conversation tracking
  • Reminders, notifications and more
Smart Lists on Desktop and Mobile
CRM Report

Genius reporting. For true visibility and transparency.

When you think about your average workday, how often have you felt confident that you know your agents and ISAs:

  • Are following up with new leads?
  • Are nurturing active leads?
  • Aren’t wasting whole hours in a day?
  • Are trying to re-engage inactive leads?

With Follow Up Boss, you’ll get transparent reporting. See everything. Know everything. So you can accurately forecast. And fast-track your growth plans.

Boost conversions with exclusive sales coaching & training

Included in your Follow Up Boss subscription is access to Conversion University – the premier lead conversion training program for inside and outside real estate agents and teams. Master the art of lead conversion with cutting-edge scripts, dialog, objection handling and closing techniques that are leveraged by top teams across the country.

Learn at your own pace

  • 9 self-paced modules
  • 100+ hours of video training
  • Access to scripts and objection guides

Attend interactive trainings

  • Monthly LIVE trainings with real-time coaching feedback
  • Live role-play, practice objection and closing techniques, review sales calls to start having better conversations

Everybody on my team goes through Conversion University (even though I'm a real estate coach). I don't care if you've been in real estate for five minutes or 50 years, Conversion University is the best use of your time.

— Brian Curtis, Team Leader at Curtis Realty Group

Brian Curtis Headshot

Increase conversions with the best-in-class real estate CRM

Agents love it

The best CRM is the one you’ll actually use. Follow Up Boss was designed to be fast and easy for agents so they can focus on increasing conversions. Train agents on Follow Up Boss in hours, not days.

Connects with everything


Technology should work for you, not hold you back. Follow Up Boss has an open API so you can connect it to the lead providers, marketing systems and other tools you use now, and any new ones you add in the future.

Transparent pricing, no contracts

You have to earn your clients’ business every month. Why should we be any different? Follow Up Boss has clear pricing, no setup fees and no annual contract requirement. We help you close more deals, not lock you in.

Always working for you

Feel free to focus on real estate, not tech. Our support team is here for you 7 days a week via phone and email. Follow Up Boss engineers release updates and new CRM features constantly so you’re always a step ahead.


Start converting more leads today

Start my free trial