Ricardo Bueno 

Welcome Address

The theme of our inaugural real estate conference, FUBCON, was Mastery.

Mastery means achieving a level of expertise and proficiency that allows us to perform at our best consistently. It involves developing skills, gaining knowledge, and refining our abilities through continuous learning and practice. Pursuing mastery is not just about being the best in the industry; it is about striving for excellence in everything we do and being accountable for our actions.

As real estate professionals, achieving mastery is crucial to delivering exceptional services to our clients, improving our market position, and contributing to the growth of the industry. It means consistently delivering high-quality work, building strong relationships, and having a reputation for excellence.

Throughout this conference, we will have the opportunity to hear from industry experts who have achieved mastery in their business. We will learn from their experiences and gain insights into what it takes to achieve excellence in our field. We will also have the chance to network and share ideas with fellow professionals, allowing us to strengthen our skills and develop new perspectives.

Jon Cheplak  

People Move the Money

Jon Cheplak, Real Estate Leadership and Productivity Coach with Cheplak Live, has worked with thousands of top producers, giving him a unique view into what makes the best teams tick. Join him as he shares the things that set the best apart from the pack.

Debra Beagle

Mastering your business operations: A pathway to scaling & profitability

Debra Beagle, Managing Broker and Co-Owner of the Ashton Real Estate Group (#1 RE/MAX Team in the World!) shares the insights she learned scaling a $1.3 billion dollar team.

Justin Havre  

The way to 2K: How to leverage standards and expectations to drive industry-leading productivity

Justin Havre runs the #1 RE/MAX team in Canada, and he does it with a strong emphasis on values. Join this session to learn how he motivates his team to industry-leading productivity, with an average of 33 sides per agent per year.

Camila Rivera

How having centralized client data can catapult your business forward

Camila Rivera, COO of Laurie Finkelstein Reader Real Estate, built the systems that scaled the company from 15 to over 100 agents. In this session, she’ll show you exactly how she keeps client data organized and actionable for everyone.

Lee Adkins, Travis Halverson, Rachel Choo and Preston Guyton

Mastering your workflows & automations

This panel discussion featuring Lee Adkins, Travis Halverson, Rachel Choo and Preston Guyton will show you how to set up Follow Up Boss to put more of your business on autopilot so your leads get worked quickly and thoroughly, with less effort.

Cyrus Mohseni, Buck Wise and Cat Flanagan

Crushing your listing marketing

This panel discussion featuring Cyrus Mohseni, Buck Wise and Cat Flanagan will show you how to maximize your listing marketing so that you can attract more buyers and sellers.

Featuring Justin Havre, Suneet Agarwal, Anthony Djon, Gary Ashton, and moderated by Stacey Soleil

Power leader panel

Featuring Justin Havre, Suneet Agarwal, Anthony Djon, Gary Ashton, and moderated by Stacey Soleil of Follow Up Boss. Join four of the most successful team leaders in the country for an in-depth discussion of how they maximize their investment in Zillow and realtor.com leads.

Pamela Barnum 

3D negotiation techniques for REALTORS®

Studies show that improving trust increases our income, improves relationships, and results in greater overall success. Using techniques Pamela Barnum developed as an undercover police officer and federal prosecuting attorney, learn the secret second language reserved for high-stakes negotiators and law enforcement and apply those tactics to your business today.

Kathleen Black

Keynote: From chaos to calm: Creating success for successful people

Kathleen Black is a mindset & performance expert, bestselling author, & global speaker. In this session, she’ll share her proven formula for next-level success, on your terms, with less stress. If you’re already running a successful business and looking for the next level, this session is for you.

Tom Ferry

Keynote: Closing the gap: What you need to focus on in your business to explode your career

We’re all swimming in great ideas for improving our businesses. Sometimes the challenge is picking the right things to work on, and committing to seeing them through. Tom Ferry is taking the main stage to show you how to find the focus you need to achieve your goals.

Howard Tager

Becoming a maverick in your business with measurement, accountability, & visibility tools

Howard Tager is Co-Founder and CEO of YLOPO (and a bunch of other successful businesses before that). He’s here to help you create more accountability for your team by defining the right metrics, measuring them accurately and communicating them effectively.

Kris Lindahl

You are closer than YOU think to the NEXT LEVEL

Kris Lindahl will share how to Scale your Real Estate Business and create a legacy you never thought was possible. If you are like most Team Leaders, Brokers, and Agents, you are currently looking for ways to grow your business. Uncertainty in the real estate industry is trending toward an all-time high, and most are unsure what to do next. Don’t miss this rare opportunity to learn from a multi-billion dollar producer who grew their brand by 979%.

Kendall Bonner

Learn a 3-phase strategy to (re)target, nurture, and have more listing conversations

Let’s get your marketing game leveled up! Kendall Bonner is a broker/owner in the Tampa market, self-proclaimed techie, and recognized expert in social media marketing. Join her to see how you can start more conversations and then keep them going until they turn into listings.

Taylor Hack

How to build experiential presentations

Join Taylor Hack, Team Leader at Hack & Co and noted video marketing leader, to learn how to build a more compelling presentation by making your audience participants instead of spectators. Taylor’s presentation skills have landed him finalist spots in pitch competitions at SXSW and NASA, so imagine what he can do for your business.

Jason Pantana

 VIP lunch & learn with Jason Pantana

Join Jason Pantana for a lunch & learn on “How to produce publish & profit with video like a pro”.

Chris Vandervalk, Stacey Turnage, Lisa Vo, and Elena Kee

Operations gurus unleashed!

How many times have you said, “I wish I had an ops person to get my systems running?” Well, this is the next best thing: A panel discussion featuring operations gurus Chris Vandervalk, Stacey Turnage, Lisa Vo, and Elena Kee. They’re here to share their top tips for getting your Follow Up Boss workflows in tip-top shape.

Albert Vasquez, Tiffany Gelzinis, Mike Marjama, and Scott Hull

Top workflows most agents don’t know about

Another super-tactical session that will show you how to fine-tune Follow Up Boss to make your business run smoothly. Featuring Albert Vasquez, Tiffany Gelzinis, Mike Marjama, and Scott Hull.

Dale Archdekin

5 key scripts to convert more leads in 2023

Dale Archdekin from Smart Inside Sales and Conversion University teaches you how to expertly deal with objections. Learn the 5 most common objections that stump most agents and ISA’s when setting appointments so you can help your team past these roadblocks.

Barry Jenkins

The best tasks to automate to save time & money

Team lead & author Barry Jenkins knows a thing or two about automation–he’s famous for combining Follow Up Boss and Zapier to reduce his workweek to 25 hours, while doubling transaction volume. So does Gabe Cordova, Realtor-in-Residence at Ylopo and former co-founder of Firepoint. Together, they’re going to teach you automation tricks to get rid of your repetitive tasks and stay focused on serving your clients and team.

Jason Farris, Dan Stewart, and Michael Renick

Must-have drip campaigns to boost your conversion rates

Words are powerful. The right ones can help you build trust and credibility with leads, identify those who are ready to transact, and even stay top of mind for your database! In this panel discussion with Jason Farris, Dan Stewart, and Michael Renick learn how words work their magic—from sending out the perfect message at just the right time to best practices for making something worth reading (and responding too).

Jason Pantana

Keynote: Brand your ground: How to win the mindshare of your marketplace & become the agent-of-choice

Marketing guru, Jason Pantana, will show you how to embrace the power of multichannel marketing. Every time you share a video, post on social, or send an email that confers value, for instance—it’s building your agent-brand. Especially when ALL your different marketing channels works in concert – then it’s multichannel marketing magic. In the midst of a shifting real estate marketplace, your agent-brand matters all-the-more. Consumers are asking: “Why should I listen to this agent?” Reality is… you’re either the agent-of-choice or an agent-of-chance… and the odds won’t favor an agent-of-chance.

Tristan Ahumada

Keynote: Massive success starts with THIS!

Join Lab Coat Agents founder Tristan Ahumada and learn Prepare to Marvel, a method for enhancing your nightly and morning rituals, and raising your awareness of your thoughts and behaviors throughout the day. Improve your mindset to improve your life and the lives of those you touch daily.

Renee Funk

Keynote: Dominate repeat & referral business with action plans, video testimonials, reviews & follow up … like a boss!

Renee Funk and her team at The Funk Collection are Follow Up Boss power users. They’re running a fast-growing $140M team using cutting-edge CRM techniques and in this session, Renee is going to show you how to use your CRM to drive more repeat & referral business with action plans, video testimonials, reviews & following up like a boss.

Brittany Hodak

Creating superfans: How to turn customers into life-long advocates

Entrepreneur magazine calls Brittany Hodak “the expert at creating loyal fans for your brand.” In this session, she’ll give you a sneak preview of the insights from her upcoming book, Creating Superfans and show you how to apply her work with the world’s biggest brands and entertainers to your business.

Eric Perez

How the #1 eXp team leverages Follow Up Boss to generate massive success

Eric Perez, COO behind the #1 eXp team in the world is here to share how they have increased their 60+ team’s volume through having solid systems & processes.

Dan Corkill and Lee Adkins

Keynote: Follow Up Boss product update

You all love our quarterly product webinars, so we’re doing this one live! Join CEO Dan Corkill and Lee Adkins for a recap of recent releases, some exciting new announcments and a sneak peek at what’s coming next.