Work smarter, not harder

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We started using Follow Up Boss in 2013 and love the platform! It’s simple enough to be easy to use but it’s also endlessly customizable to power your business model.

— Lee Adkins, Head of Growth at Amplified Solutions

Stay on top of every lead

Desktop and mobile email

Auto-send emails, track every open, click & send
Email directly from the app. You’ll never worry about a lead falling through the cracks with a complete record of every email exchange, built-in templates for stronger emails, and time saving features like batch emailing.

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Action Plan

Get lightning-fast speed to lead
Route new leads to agents in seconds. Set up different routing groups for different lead types, lead sources or geographies. Action Plans will become your built-in memory so you stay top of mind for new leads, clients, past clients, referrals and more.

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Follow up consistently
Automations activates your past clients and old leads for you. Stay in touch with leads who aren't ready to make a move, work your SOI or connect with past clients using automated follow up that nurtures your database for you.

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Desktop and mobile dial

Dominate your phone calls
Automatically route inbound phone calls so you never have to send a client to voicemail. Use the built-in Dialer to quickly power through call lists. Every phone call is automatically logged for you.

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Easy to use because it’s smart, not stuffed.

When your goal is growth, you need a CRM designed for growth. A CRM that automatically imports all the leads you buy and acquire organically. A CRM that speedily assigns each lead to an agent. And a CRM that’s built with:

  • An intuitive zero-learning-curve interface
  • Automatic texting and emailing for new leads
  • A simple system that tells agents who to call
  • A mobile app (for agents on the road)
  • Conversation tracking
  • Reminders, notifications and more
Smart Lists on Desktop and Mobile
CRM Report

Genius reporting. For true visibility and transparency.

When you think about your average workday, how often have you felt confident that you know your agents and ISAs:

  • Are following up with new leads?
  • Are nurturing active leads?
  • Aren’t wasting whole hours in a day?
  • Are trying to re-engage inactive leads?

With Follow Up Boss, you’ll get transparent reporting. See everything. Know everything. So you can accurately forecast. And fast-track your growth plans.

The first thing I tell people now is get your database together and make it a part of your business every single day.

— Christian Ross, Managing Broker for Engel & Völkers Atlanta

Increase conversions with the best-in-class real estate CRM

Agents love it

The best CRM is the one you’ll actually use. Follow Up Boss was designed to be fast and easy for agents so they can focus on increasing conversions. Train agents on Follow Up Boss in hours, not days.

Connects with everything


Technology should work for you, not hold you back. Follow Up Boss has an open API so you can connect it to the lead providers, marketing systems and other tools you use now, and any new ones you add in the future.

Transparent pricing, no contracts

You have to earn your clients’ business every month. Why should we be any different? Follow Up Boss has clear pricing, no setup fees and no annual contract requirement. We help you close more deals, not lock you in.

Always working for you

Feel free to focus on real estate, not tech. Our support team is here for you 7 days a week via phone and email. Follow Up Boss engineers release updates and new CRM features constantly so you’re always a step ahead.


Take control of your follow up

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